AllRise.com - Popular justice or tyranny of the majority?

The latest entrant to Online Dispute Resolution is a start-up from Israel - AllRise.com. At the time of writing, there’s no functioning website. There’s a video though of how AllRise.com will work. Not entirely sure this concept will work. But who knows? Maybe it will really keep result in some out of court settlements for some disputes.
Watch their video here.
What do you think? Passing fad or serious ODR?