YouTube’s announced the creation of a Non-Profit Programme that gives US registered non-profits receive “a free non-profit specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and more”. The non-profit channels will feature, inter alia:
- A premium channel on YouTube that serves as a non-profit’s hub for their uploaded videos. Through the channel, people can connect with a non-profit via messages, subscriptions, comments and more. Non- profits will also receive enhanced channel branding features and increased upload capacity.
- In the coming months, non-profit channels will have a centralized area on YouTube, making them and their videos more easily discoverable.
I only hope YouTube extends this new service to non-profits outside of the US. Visit their new Non-Profits page here.
To glimpse at what’s possible using YouTube, visit the Groundviews Video Channel here.