In the section titled Corporate branding vs. humanitarianism – The imperatives of sensitive aid delivery on my final and detailed post on Strong Angel III, I placed on record the concerns I had with private enterprise entering into humanitarian aid.
For example, I vividly recall the representative of an extremely well known GIS solutions provider at the end of SA III who challenged what I said about the problems of corporate branding in disasters by stating that they would simply not be interested in humanitarian aid were it not for the fact that visibly branding their involvement gave their services and products greater visibility.
I was extremely pleased to receive intimation from UN OCHA today of the release of a new document, Guiding Principles for Public-Private Collaboration for Humanitarian Action. As noted in their Press Release,
The text is the result of broad consultations which started with a first draft being circulated to the OCHA-IASC Working Group for comment in December 2006. The revised text takes into account additional comments from IASC partners, NGOs and private sector. The guidelines have been further reviewed during the WEF-OCHA meeting which took place on 28 June in Geneva.
The Guiding Principles will be launched this week, on 25 January 2008 at the World Economic Forum Annual Meeting in Davos, Switzerland. We hope that this framework will reduce obstacles for private sector engagement in humanitarian action and encourage better public-private partnership.
Read the document in full here.