The Psychology of Facebook: Why it works the way it works

A group of students at Stanford University in the heart of Silicon Valley have turned their attention towards a unique course that blends popular culture with the more time-worn principles of psychology.

The Psychology of Facebook is the brainchild of Professor B J Fogg, a pioneering persuasion psychologist who founded the Persuasive Technology Lab at Stanford.

“What we learn here isn’t just relevant to Facebook. The psychology that drives Facebook relates to other online success stories, including those blockbusters yet to be invented.”

“There is something enduring about what we are studying,” he declares, “whereas if you are learning how to programme a Facebook application, that then could change in 30 days from now. In fact it probably will; so that knowledge breaks.”

Read Learning what makes Facebook published on the BBC today.

One comment on “The Psychology of Facebook: Why it works the way it works

  1. BJ Fogg
    April 29, 2008 at 8:46 pm #

    Sanjana,

    Thanks for posting the BBC article.

    If you or your readers are interested you can join the Facebook group for the class: http://www.facebook.com/group.php?gid=22841903424.

    Noting the purpose of your blog, you may also be interested in another class I’m teaching right now, Peace Innovation. You can join our Facebook group which is open to anyone: http://www.facebook.com/group.php?gid=25747795577.

    For ongoing work and updates, you can visit: http://peace.stanford.edu. This is a site we’ll keep going in the future.

    BJ Fogg
    Persuasive Technology Lab

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