You know its bound to fail, but embracing the web and social networking in the manner WFP has needs to be recognised, celebrated and supported as best one can.
As reported in UN Dispatch, the World Food Program launched a new campaign, a billion for a billion. The idea is to link the 1 billion internet users around the world with the 1 billion who are chronically hungry.
WFP offers a plethora of ways through which you can raise awareness of the campaign and through it, the challenge of meeting the needs of those who are hungry around the world. WFP uses an array of social networking tools, and more traditional multimedia techniques in its campaign. At first, it almost looks like an overkill, but there’s something here for everyone interested in financially supporting WFP’s endeavour, or creating awareness on it through Facebook and Twitter.
Heck, there’s even an international short form film competition in collaboration with YouTube.
Though very rarely found in massive projects such as this, some form of independent after action review would be useful in ascertaining what technologies and methods worked the best, and what failed. In both cases, learning why can be immensely helpful in the design and implementation of similar initiatives in the future.