Perhaps it is the buzz about the Sri Lankan Presidential Elections, and the plethora of content the site features on it, that is driving these numbers.
The most web savvy newspaper group in Sri Lanka and commercial media giant Wijeya Publications, that prints the Daily Mirror and The Sunday Times in English, has in comparison only 438 people on its Daily Mirror Facebook group and a 110 followers on the Daily Mirror Twitter account at the time of writing. (Sadly yet revealingly, The Sunday Times is probably the only newspaper in the world with a protected Twitter feed.)
To date, since 1 January 2010, Groundviews has received over 75,000 pageviews – the highest ever since the launch of the site in 2006. I expect total readership in January alone to come close to 90,000. These figures do not include the number of times content from Groundviews has been republished in leading print media in January alone, with and without attribution!
Groundviews demonstrates how compelling, curated content can carve out a growing domestic and international audience both during and after war in Sri Lanka. Admittedly, winning the prestigious Manthan Award in December 2009 also helped secure the site as one of the region’s leading examples of citizen journalism.
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