One of the advantages of using a robust and recognised content management system for an online media initiative, such as WordPress, Joomla or Drupal, is that unlike a custom tailored solution, it is able to leverage the innovation of third party developers. Onswipe is a key example of this. Developed for and now available on every single wordpress.com blog, and also available as a plugin for any self-hosted WordPress site, it renders the site content on Apple’s iPad look very nice. Visually akin to the stunning Flipboard, Onswipe is not an app and relies of HTML5 to render site content on the iPad.
Groundviews has from 2006 run on WordPress. A few days ago, we enabled Onswipe on it, making it the first media website in Sri Lanka to tailor its content to iPads, a few days after we launched a native iPhone 4 app for the site. As noted in a blog post,
After our launch of Sri Lanka’s as well as South Asia’s first citizen journalism app for Apple’s iPhone 4, we are now pleased to launch a version of the site tailored for Apple’s iPad. Leveraging Onswipe for WordPress, the site content now viewed on an iPad 1 or iPad 2 is beautifully rendered and provides easy access to share content through Twitter, Facebook as well as via email.
Click here for more screenshots of Groundviews running on the iPad.
Onswipe on the original iPad has some ways to go before it becomes as polished as Flipboard. It’s still not very configurable, and compared to the smooth transitions and animations of a native app, the HTML5 processing takes its toll on page load and response times on the original iPad, though this may be better on the iPad 2 with its dual core processor and far better graphics. That said, the content is much more readable and even comments are presented in a very accessible manner.
There are bugs. HTML5 video embeds (from Vimeo) don’t work. Site navigation is very rudimentary. The plugin does not give any option to tweak the navigation options / menu items it automatically sets up. Some pages scroll and load with a lot of screen flicker. Scrolling takes time. Airprint functionality is not available. There is no search functionality, and that which is built into a self-hosted site does not always work.
Onswipe promises many improvements in the future,
“The full Onswipe platform will come with a vast number of themes, support a ton of touch devices, and other sources such as twitter, flickr, and youtube. There’s also some secret sauce we’re working on for social interactions across all Onswipe powered sites.”
The reason Groundviews embraces plugins like Onswipe is that I believe journalism’s content delivery has to match the consumption patterns of consumers. It also showcases what can be done using standards based web technologies to promote compelling content through engaging design – form follows function, and allows for more persistent engagement with and sharing of what is published. The news industry in Sri Lanka is outrageously ignorant of best practices on the web. Without exception, all major mainstream and well as many citizen journalism websites in the country demonstrate so many flaws in design that it reflects an approach to online news as an adjunct to what is published in newsprint. Instead of a bad facsimile of what is in print, Onswipe demonstrates what is possible, for zero cost, when web media is developed on a standards based technical architecture, and with news consumption trends in mind in and out of Sri Lanka.
Not that anyone in Sri Lanka’s media industry is listening, or comprehending.