Identifying & combatting Fake News: A primer

I was recently asked to put together a presentation on the fake news phenomenon for discussions with leading journalists and media institutions in a developing country, with extremely poor media literacy but strong growth around social media use, on how to both identify misleading content and also stem its flow, reach and influence.

###

In addition to Slideshare (embedded above), a Google Drive folder has the presentation as an Apple Keynote (which I used to create the slideshow), Microsoft PowerPoint and PDF. Obviously, the PDF will not show the videos that are embedded into the presentation, which in order to understand the fake news phenomenon, are important to watch. Access the material here.

I’ve made this presentation made for widescreen (16:9 aspect ratio) laptops and HD projection, but will obviously scale down to lower end laptops (4:3 aspect ratio) and projectors. The presentation of fake news covers, inter alia,

  • The definition of Fake News
  • President Barack Obama’s warning around Fake News
  • How Fake News has become an industry and a profile of one of its key producers
  • Fake News in Afghanistan over Facebook
  • The reason why Fake News spreads so much and goes viral over social media
  • What technology and social media companies are doing to combat Fake News
  • What media organizations are doing to combat Fake News
  • What governments and multi-national entities are doing to combat Fake News
  • The future of Fake News, including voice and video manipulation in real time
  • The role of media literacy in combatting Fake News
  • Simple tips for spotting Fake News and checking the veracity of content consumed over the web and social media
  • Endeavours from around the world anchored to counter-speech and combatting the spread of rumours
  • New technology platforms to combat the spread of rumours
  • The role and responsibility of consumers in addressing Fake News

The presentation has embedded videos, all of which are under 4-5 minutes and are integral to the discussion around Fake News. They play locally, and in fact, the whole presentation can be conducted without any connectivity whatsoever.

While my presentation covers most of the current discussions and trends around fake news, it doesn’t go into media literacy or media literacy training too much, which is a different thrust entirely.

This presentation follows work around identifying and combatting fake news for a number of years, in Sri LankaMyanmar and elsewhere, including primary research on the spread of hate speech online and over Facebook in the Sinhala language. As the ICT4Peace Foundation also notes, it is a problem that resonates more deeply and broadly than just countries in the West,

Hope this presentation is useful in any lectures or workshops on a phenomenon that will only get more sophisticated and pernicious in the years to come.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: