Hacking the referendum

This level of demographic targeting, increasingly possible even in a small country like Sri Lanka along with more conventional means of propaganda, circumnavigates the labour intensive electoral system and the problems therein of mass scale vote rigging. What could in the past be achieved by more traditional means of violence and intimidation can now, on a daily basis, be engineered by carefully crafting media content that spreads over social media, shifting, over time, entire groups against or for ideas, exploiting what endures as an information and media literacy deficit. Put another way, the explosive growth of social media is in fact a risk for progressive, democratic forces, because it provides easy, cost effective vectors through which spoilers can now influence and reach key demographic groups, who don’t go to political rallies, have multiple, liquid affiliations with mainstream politics, aren’t card carrying party political members and don’t engage with mainstream media through broadcast and newsprint. However, what is a risk is also an opportunity.

The government, despite strong opposition led by senior monk Anamaduwe Dhammadassi Thero, said last week that it will nevertheless continue to pursue the constitutional reform process, which will be put to a referendum. This comes after PM Wickremesinghe was reported in the media the week before saying the task of the Constitutional Assembly Steering Committee (CASC) will be to draft the new constitution in such a manner that will not require a public referendum. Adding to this confusion, data in the public domain over two years from Social Indicator, the social polling arm of the Centre for Policy Alternatives, suggests quite simply that if a referendum is held in the near future, the socio-political context is such that it is very difficult to see how a Yes vote would win. Given that a referendum is really an electoral litmus test of governance, entirely independent of the questions asked, the government…

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