In the last quarter of 2017, pushback over Twitter to content Groundviews pushed out over the same platform came from sources not encountered or interacted with before. This piqued the interest of the site’s founding editor, Sanjana Hattotuwa, for one key reason. All the accounts publishing content against Groundviews were overwhelmingly promoting and partial to Namal Rajapaksa, a Member of Parliament and the extremely (social) media savvy son of the former President Mahinda Rajapaksa.
The troll army retweeting and promoting Namal Rajapaksa’s Twitter account was overwhelmingly anchored to profile photos that were fake, and registered to names that deviously sounded like they were from the Muslim, Tamil and Sinhala communities, but were also fake.
In any case, the data clearly suggests Namal Rajapaksa drawing a highly predictable number of followers on to Twitter every day.
What’s interesting for social media research is the manner in which the @RajapaksaNamal account on Twitter is used, or arguably, abused. It reflects a new appetite for social media strategies specifically engineered for electoral gain amongst all politicians, and not just the Rajapaksas and Joint Opposition, involving human trolls as well as automated bots. The intent it clear – to influence voter perceptions and public discourse, over and beyond social media.
…the danger around the weaponisation of social media around electoral processes is that neither government nor civil society is prepared to deal with it.
…what is now a danger is that the followers (in the form of bots and trolls) can also be strategically leveraged to quell dissent, shape narratives, highlight propaganda, spread misinformation, drown out critical voices, bully, act as echo chambers and shape social media discourse.
Without sounding alarmist, Sri Lanka has already entered a new online political dynamic, in which the discursive landscape is governed agents of censorship, manipulation and control outside the parameters of traditional observation and analysis. This isn’t just a technocratic concern.