JNW SMS news service returns to Dialog

Some SMS based news services in Sri Lanka have a rather peculiar understanding of news – no reports received for example when over 1,500 Tamils were arrested and detained late last year perhaps because some operators place restrictions on the nature of news that can be sent over their networks. 

Particularly in this context, I’m very glad that JNW is now back on Dialog. The quality, timeliness and importantly, the accuracy of their news updates, from experience, is impeccable. JNW is the SMS based news and information service that started it all in Sri Lanka. Even though today one finds a range of SMS news services from Ada Derana to the Daily Mirror, none have really matched up to JNW. This blog was the first to highlight the service over two years ago when it launched and since then I’ve written many detailed posts on it, it’s business and revenue model and strategies for its growth and expansion

A programme that looks at JNW and its creator Chamath Ariyadasa can be seen below.

Read the story behind the video here and a review of JNW’s performance in reporting an event related to the on-going conflict in Sri Lanka and in emergency warning.

Instructions on how to subscribe here.

Revenue for content providers vis-à-vis new media

Chamath from JNW asks me a few questions through a recent comment on a post I made on his mobile news service that hit the core of sustainable content generation for the web. What follows are some basic thoughts – they aren’t answers in the sense that Chamath expects from me because revenue generation from web and mobile services and content is not something I have any experience in, though I share with him a keen interest in exploring ways to do so given my on-going experiments with citizen journalism in Sri Lanka.

Where is the revenue for content providers going to come from?

Depends on who you mean by content providers. For someone such as yourself, providing news and information that may require you to subscribe to wire services the incumbent costs of content generation would have to be met by your subscriber base. This is why you went with a partnership model with mobile service providers, since without incorporating or aligning your business with theirs you would have found it far more difficult to attract a customer base and sustainable revenue model. Getting into their systems also allows the provider to go with opt-out services, whereas independently from outside, all you can ever offer are opt-in services / information products. Opt-out services seem to have a higher retention of customers.

Content providers such as myself (with Groundviews and Groundviews mobile for example) do it without any financial costs aside from the initial setup costs for the website / idea / brand and to kick-start interest in it by a steady stream of content in the first year. What you have as public messages in your website is also content generation along the lines of groundviews, in that you have only to moderate and where you can, check the veracity of the content that is deliverd to you at no cost.

Another is a Rasasa like service model, which say creates a way in which you can get content from the web on to your mobile. Though Rasasa doesn’t do it, users I suspect will tolerate some ads if, as they can with Rasasa, customise their delivery schedules, media and content selection according personal preferences. This tolerance will in turn be based on how the advertising and placement / delivery technologies themselves. Basically, the more the ads reflect personal preferences, the greater the chance that people will not be turned off by them.

Having said this, while web based advertising models are fairly robust and mature, (exclusively) mobile based revenue generation is embryonic. There’s no real model for mobile based revenue generation aside from the usual subscription fare. Also, it isn’t as if click-through ads will work on mobiles. Interesting in this regard is the work of ZMessenger in Sri Lanka. Some of the marketing techniques could be leveraged to augment JNW’s subscriber base, by extension leading to more revenue generation.

Is the web and web applications that find ways of taking free content to readers ignoring the fact that content generation is a costly exercise. Wouldn’t it be futile if content providers are undermined in this process?

Ref. answer above. Depends on which content you are speaking of. Delivering content already on the web through downstream services that terminate in mobiles has no incumbent content generation costs. You are merely a conduit, a facilitator of information on the web through mobiles. Plenty of services that do just that for a wide spectrum of web media that are transformed into mobile friendly media (e.g. Widsets, which I’ve personally tried though it ran too slow on my Nokia E65 to be really useful. Great eye candy though!). Sure, some of these are Web 2.0 with little or no sustainable business plans themselves, but the idea of a critical mass is important. Create enough buzz and through it enough users and the natural progression seems to be that the number of users themselves enhance the value of the company. Facebook is a cogent example of a strong user base that attracted in-line advertising and product placements (even though some of their more outrageous marketing ideas got them sued), instead of advertising supporting the growth of a user base.

JNW on the other hand generates original content in addition to your redistribution of wire news. Both require revenue to operate, so you do have a point that content providers should not be undermined (but specifically by whom or what I wonder – mobile service providers or free web based services like RSSFwd that allow say for content off the JNW website to be delivered to the handsets of non-subscribers?).

Is the solution then the advertising model?

Could be. Could also be a subscription model. Early on, I recommended that you try to attract international subscribers to JNW, based at first on the idea that your SMS news bulletins would be hugely attractive to many Sri Lankans abroad and then on actual instances in which some lamented the fact that they couldn’t get your updates where they lived. Your website was a key tool in this regard, since it captured interest in your service even where you didn’t or couldn’t offer it. Technologies like TextMob or FrontlineSMS may be useful in this regard to expand your geographical reach, provided there’s no breach of contract with your current business partners. Given that your updates also appear on the JNW website, which is then public information even for non-subscribers of your service in Sri Lanka, I guess there are ways in which you can monetise some of that content – by frequency (only subscribers get all updates), by preference (subscribers can select what they want to get based on issue, keyword etc) or by length (subscribers get full messages instead of summaries provided on the web).

Ultimately, subscription is pegged to brand awareness and this is where JNW can explore the potential of the likes of Facebook apps and groups (e.g. The New York Times Facebook application that nudges users back to its site), Ning communities, content syndication (see point below) and Twitter feeds.

On the other hand, you may become the local news and information content generator for a particular mobile service provider. In this case, though you will become invisible you will be able to run a profitable business if you are able to negotiate the funding necessary to maintain local content generation operations, particularly from the embattled North and East, from where reliable news and information are the most scarce and valued.

Coincidentally, I got two emails in the past month from two separate entities wanting to place ads on Groundviews.  I’m not interested in opening up the site to advertising, but found it interesting that the niche audience that Groundviews attracts is suitably attractive for marketing agencies. Clearly, good content seems to attract revenue models.

Are there no alternatives to the advertising model on the web?

Not sure about what you mean here. I’ve understood this as alternatives to a web based advertising model to sustain content generation. Off the cuff, there’s venture capital in the short term, corporate partnerships in the medium term, corporate buy-outs in the long term, donor funding for some types of content generation and private equity. Depending on the nature of your content and the models you employ for its dissemination, there may be other funding available (the example of Digg comes to mind here.)

In addition, there are also a plethora of other ways to generate revenue from content – some of which seem particularly suited for JNW to explore. Syndication seems to be a good model to explore – by displaying your original content on traditional electronic and print media that attract a significant audience, you may be able to negotiate a fixed monthly revenue (e.g. JNW TV ticker exclusive to a particular channel, or cross branding, where you are allowed a banner ad on a newspaper and in turn put a banner ad for it on the JNW website).

I am sure there is growing aversion to advertising (especially unethical advertising). Pay services that gives one the option of not receiving advertising may be the way forward, though new web technologies seem to undermine this.

Again, not sure what you mean by the two parts of this question. What would you say would be an example of unethical advertising and what are the subversive web technologies you are referring to? Are you suggesting that web services undermine a subscription business model? For example, given that you publish all SMS updates on your website / blog, I could use ZapTXT or Rasasa to create a custom alert for me on any mobile, anywhere in the world without having to pay you a cent (or Web Alerts if I’m based in the US or Canada). A less elegant, but in the case of JNW equally effective solution could be this (or a similar trick here).

Point is, you can put a stop to all this by not publishing each and every update on your website, but the catch there is that for all Dialog subscribers (I am one) who are fans of JNW, that pretty much means that the last link we have with your service would be lost since JNW is now only on Mobitel, Tigo, Suntel and Hutch.

You seem to be in favour of a subscription model and I agree. There may however be the danger of a subscription model used from the very beginning that may serve as a deterrent for those who don’t know the quality of your service. Trial services, or a tiered subscription model (x amount gives you x amount of alerts, or x amount gives you y selection of issues on which alerts will be sent, or x amount gives you y list of issues to choose z amount of messages per week from and so on) may be useful to explore. The experience of Malaysiakini’s move from a free service to a subscription based service is deeply instructive in this regard. Launched on November 20th, 1999, Malaysiakini.com offers between 20 to 30 items of news, opinions, editorials, features and letters a day. Since its launch, the website become the leading source of independent news and views on Malaysia. It currently attracts over 50,000 visits a day and over three million page views a month.

So we are back where we started. If all else fails, suggest learning Japanese and going to Japan to learn a few tricks. They seem to be willing to buy books written on and for mobiles, with the authors making small fortunes in the process!

Also read:

SMS News Alerts in Sri Lanka – A short review of JNW’s new site and service
Ideas on SMS news from New Mexico!
News and information through SMS!
News and information through SMS – A second look at JasmineNewswires in Sri Lanka
News, analysis and information through MP3 – JasmineNews through podcasts

Ideas on SMS news from New Mexico!

I’ve just read a post on a blog called New Media in New Mexico comment on JNW, the SMS news service in Sri Lanka. It’s not the most obvious place to find some ideas that can gain traction here in Sri Lanka with SMS news services, but I guess the essential idea of news through SMS does have a global appeal and follows my own writing on the topic for a while. The post on New Media in New Media poses some interesting ideas:

While location isn’t always a factor in news relevance as Ive posted before, it can be, especially in a breaking news /alerts environment — so feeds by region may be a feature to add. Question is if there are enough journalists for adequate geographical coverage, which is where teaming up with an initiative like Groundviews could be fruitful.

Actually, Chamath was one of the first contributors to Groundviews and remains a close personal friend as well as a staunch champion of Citizen Journalism in Sri Lanka, also through JNW’s own work in this regard. I feature JNW’s mobile alerts on Groundviews and Chamath kindly reciprocates by featuring the articles he has contributed on his site (see the section on Public Articles here). We continue to float ideas around on how he and I can improve our services respective by collaboration, though as a entrepreneur with a business to maintain, Chamath’s flexibility to introduce and experiment with new features and services is by definition limited. He’s better placed to tell the story (someday!), but the challenges he’s faced in building up his idea to something commercially viable, which I would have thought would have been the easiest to do given the potential for SMS news and information services, is really something else.

Question for techno developers ( I am not one):Can GPS data be encoded in SMS? As cell phones become more and more capable, I can envision a service where if Im driving through the countryside or across regions i can be alerted to news or info relevant to whatever location Im in at the moment. I know this is possible via other web data, – i.e., you can set up a similar service on your Blackberry or on web access from your phone — but for phones or areas without mobile web – i.e., just SMS technology – can this be done?

All mobile phones can ascertain their location roughly. This is basic GSM technology and why it is also possible to use a method called cell broadcasts in some disaster early warning scenarios. The real issue is not technical, but access to technology. The service of the kind envisioned here, with geo-location based contextual SMS news and information delivered on-demand and also automatically, will only ever be possible if the telcos who own the networks themselves initiate this service. No third party has access to geo-location information – this only resides with the telcos. While it is possible to message mobiles en masse without going through the telcos, few look upon this kindly and there is also no way to determine where a mobile is actually physically located. With JNW now in service agreements with many of the leading mobile telcos in Sri Lanka this is certainly something that Chamath can pursue, if of course a subscription model is developed to support this extra level of information services.

JNW faces some competition from Ada Derana and Reuters arrangements with other mobile service operators as evidenced by reading through this thread , which to me opens up a whole new world of 2.0 journalism: what factors define quality in this mode? What makes good SMS journalism? what do people want to do with news received on their mobile?

Reuters SMS news no longer exists in Sri Lanka and though I no longer receive JNW on my mobile, I prefer it to Ada Derana that is tellingly selective in the news it reports.

SMS News Alerts in Sri Lanka – A short review of JNW’s new site and service


JNW was the first to introduce news and information through SMS in Sri Lanka. Writing about it around two years ago, I pointed out that their fundamental problem at the time was their subscription model, which they now seem to have overcome with deals with various mobile phone operators in the country.

JNW’s forays into media diversification also came at a cost – the news podcasts they experimented with through a micro-grants project (disclosure – I was part of the advisory board that approved the funding) turned out to be less than successful. On the other hands, most of the the points I raised in a detailed review of JNW with ideas for the expansion of their business a few months after it was launched seem to have taken root in JNW, and clearly to its benefit.

As the only comparative review of SMS news services to date, I was also pleased to note in a rough and ready study of reportage of an incident in Yala last year that JNW provided accurate and timely information before other SMS news services.

JNW’s revamped its site recently and I’m happy to note that it’s a significant improvement over the previous version, visually as well as in terms of content. JNW now offers updates through Mobitel, Tigo and Suntel and in English and Sinhala and I understand that Tamil alerts are coming soon. The website begins with the language options, of which today only English and Sinhala work. The Sinhala is UNICODE, which is great since it works on any browser on Windows XP, Vista or Linux. (Mac OS X is still incapable of displaying Sinhala UNICODE correctly). Running on WordPress, the website is generally appealing with sections clearly marked out.

However, there are a couple of points that need urgent improvement:

  • Visually, a couple of confusing points exist on the new site. One is the positioning of the section called Public Journalism. Clicking on “more” brings up a list of JNW content, that at first can be confusing to someone who wants to read the content submitted by mobile subscribers to JNW. I would argue that this section makes far more sense at the top of the third column (upper right) with more recent official JNW news updates displayed in the second / middle column.
  • Further, it’s still terribly confusing as to how the Public SMS blog, Public articles and Public Journalism sections / services on the website differ from each other and are in turn different to JNW’s own news. Confusingly, the Public SMS blog ultimately links to this page, which is JNW news.
  • If the idea is to provide two services on this website – one, by JNW with news that is verified and in line with the ethical guidelines of the site (commendably the only mobile news service in Sri Lanka to have such open and detailed guidelines) and the other a place to collect public opinion through SMS’s sent to JNW, it would be useful to simplify the access to these two broad sets of information. They are complementary, but as SMS Public Blog avers correctly, messages sent in my general subscribers can’t be verified for authenticity and accuracy by JNW, though some sensible moderation rules will still apply.
  • It’s not evident what a section such as Close Watch exists for – why is it different to the news stream by JNW on the home page? The Terms and Conditions for JNW notes:

13. Generally 50-90 text messages will be sent per month for Key Alerts and 60-110 messages for Close Watch, however, due to the nature of breaking news there may be more or less alerts sent in any given month.

The distinction between Key Alerts and Close Watch isn’t at all clear, on the mobile or on the website.

  • The section called Lanka Imagery has some banal photos of no real news value. It’s a collection of random images with no real purpose or fathomable logic in the selection of subject matter. When I brought this up with Chamath, who runs JNW, in the earlier avatar of the website, it was clear that there was some nostalgic value associated with the content herein, but I honestly can’t see what it is. I would also argue that pages with make no sense such as this, or can be done much better, vitiate the appeal of JNW on the web.
  • Likewise with the section called Updates. The last update in this section is from over a year ago. It seems to me that JNW’s website continues to feature stubs that are failed micro-experiments to categorise content.

I also have a problem with JNW’s Terms and Conditions of service, in which it is noted that:

Jasmine Newswires (Pvt) Ltd text news cannot be forwarded to third parties and is grounds for termination of your service without liability to Jasmine Newswires.

Technically, this is impossible to implement – JNW can’t stop anyone who receives an alert from JNW forwarding it to as many as they please. There is no way JNW can keep tabs on what they send out. It is unreasonable expect subscribers, who receive vital news, to not forward them to loved ones, colleagues and friends if for example the information is an alert of a bomb threat or an early warning of an impending natural disaster. And frankly, it is a bit silly of them from a marketing perspective. I’ve forwarded many JNW alerts to people who have subsequently shown great interest in registering for the service (since few of us would actually edit the SMS to take away the JNW branding at the end of the message).

I can to an extent understand why JNW would like to have someway to ensure that their content is locked to the phones of subscribers, but given the impossibility of doing so, this clause is just plain silly.

There’s a very interesting discussion that on-going over the subscription model of JNW, that’s well worth reading for insights into how JNW’s business model evolved over time. Chamath’s laudable diligence in keeping to his editorial guidelines can also be seen in the (admittedly hilarious) comments on Mervyn Silva’s actions here.

Kudos to Chamath for sticking to his guns and making JNW to what it is today.

That said, my impression is that JNW’s website is still a low priority, with design and content that is ill-thought of, badly laid out and serving no real purpose. Very early on, I pointed JNW to the likes of Rasasa, with features that I felt could vastly augment JNW’s present offerings (esp. to the diaspora). There are a range of services on the web that JNW can avail itself of to make its content more accessible to a wider range of people through its website, yet I suspect that exploration of these means is hostage to the difficult and untested business model and negotiations with mobile operators JNW has had to contend with.

This is why I think a simpler website works better – cutting down on redundant sections, making the content more easily accessible, providing users with automated email updates based on the RSS feeds of their choice (using RSSFwd for example as Groundviews does) and generally highlighting far more on their website JNW’s key selling point in Sri Lanka – a provider of trusted, timely and reliable news and information on issues and incidents of vital interest to citizens, residents and those with an interest in developments in Sri Lanka.

Also read:

News and information through SMS!
News and information through SMS – A second look at JasmineNewswires in Sri Lanka
News, analysis and information through MP3 – JasmineNews through podcasts

IPS story on New Media in Sri Lanka – A first attempt to grasp new media agenda setting in Sri Lanka

Amantha Perera, with whom I spoke to on the phone around a fortnight ago on Groundviews, ran with a story on new media and its impact on shaping the news agenda in Sri Lanka on IPS today. Titled MEDIA-SRI LANKA: New Media – First With Reports On Intensifying War the story is a explores the growth and impact of JasmineNewswires (JNW), Lanka E News and Groundviews in particular.

It’s not a particularly well written or researched article, typical of so many other traditional media journalists attempting to grasp the pitfalls and potential of new media and and the gamut of technologies supporting it, but it’s a valuable first take on the nascent new media news and information services in Sri Lanka by a respected wire news agency.


I’ve reviewed and written on JNW more than once on this site and was involved in some discussions with its founder, Chamath Ariyadasa, on expanding and strengthening its services further into areas that I felt it had potential to make far more of an impact than what it has to date through just SMS based news and information dissemination. Chamath seems to have settled on SMS news services through various mobile operators, with sadly no real interest in pursuing ways through which the service, that I am a subscriber of and love, can be made more meaningful, interactive and pervasive. As I noted here:

JNW, in trying to be all things to everyone (which may have worked as a new startup) will soon begin to frustrate its subscribers with an overload of information that is mass produced and sent to everyone, with no real emphasis on the sectors they each work in.

Lanka E News

Lanka E News, that was recently raided by the Police, is a daily staple for me. I found what it’s founder had to say interesting:

Lankaenews has carved a niche among the upstart websites due to its quick news gathering and dissemination in Sinhala (Sri Lanka’s main language together with Tamil). “I think the fact the we operate in Sinhala opened up a huge untapped audience, the Sinhala-speaking internet users who don’t have a high proficiency in English,” Lankaenews founder, Sadaruwan Seenadira, told IPS.

He told IPS that his site gets about 100,000 visits every day, a third of these are regulars. “What made the news website workable was that we developed an HTML based Sinhala font,” Seenadira said.

From the response to Vikalpa and Vikalpa Video, I can confirm that the thirst for critical analysis and commentary that questions the status quo is growing apace on the web. Lanka E News and Vikalpa however diverge in their use of fonts on the web.

Vikalpa (and Groundviews before it) took a conscious decision to go with UNICODE fonts for Sinhala and Tamil. Lanka E News took another route and developed fonts of its own. The difference is that content on Vikalpa even in Sinhala and Tamil is searchable through Google, whereas content on Lanka E News (such as its archives) is simply not indexed on Google or any other search engine. UNICODE is tough – the keyboard is irascibly different, some of the characters don’t display accurately and it doesn’t work on Macs. Our decision was based on the fact that a couple of years down the line, UNICODE’s flaws would have been sorted out. It was important to us that the content we published on our sites today would be immediately and easily accessible even a few years down the line.

Sadaruwan’s statistics for the site clearly demonstrate the interest in vernacular content that mirrors the growing figures for Vikalpa as well. However, Amantha could have explained more clearly as to what “100,000 visits” a day really means.

100,000 hits is meaningless. 100,000 page views is incredible.

Vikalpa gets around 300 page views a day, a far more useful and honest metric of a site’s real readership. Groundviews stats, as of December 2007, are available here.

Email to IPS and Amantha

In an email to Amantha and IPS penned earlier today, I noted inter alia that,

… the point about stories on IDPs I made explicitly over the phone was not just that they appear more frequently on the site when compared to traditional (newsprint) media, but that they are WRITTEN and/or PRODUCED by IDPs themselves and published on the site after being translated to English. Such stories are the raison d’etre of citizen journalism and what differentiates it from occasional stories by journalists on the same issues / peoples in traditional media. The site is replete with such stories. For example:

‘I want a decent Education’ – A twelve year old’s plea

The divide between Muslims and Tamils: Perspective of an IDP

It is also the case that Groundviews, more than any other newspaper I know (web + print) has published first-hand investigative reports on the situation the embattled East and North of the country. For example, two recent and complementary narratives on the situation in the East are:

“Liberated”- A Personal Account Of Batticaloa And Ampara


I ended by saying that “… Groundviews in particular, which along with Vikalpa and Vikalpa Video are sui generis in Sri Lanka in the manner they introduced, promoted and raised the awareness of citizen journalism and a news agenda markedly more compelling and free than what traditional media offers today.”

Reuters breaking news alerts no more on Dialog

Dialog Reuters

Seems that Reuters has pulled out of offering SMS news alerts and information bulletins through Dialog.

Dialog is now advertising Ada Derana, from the TV station Derana, as a replacement though to date, I’ve received many SMS’s from Ada Derana asking me to await breaking news alerts, none have been forthcoming.

The last I reviewed Reuters and Sri Lanka’s first SMS based news alerts service, JasmineNewswires, was when they both reported an incident in  Yala National Park.

Rumour has it that there was a question of censorship involved in Reuters decision to pull out of offering breaking news alerts through Dialog.

If true, and given that telcos in Sri Lanka covertly support the censorship of news and information, the implications are quite disturbing for mobiles as a vehicle of dialogues (no pun intended) that critique propaganda and offer alternative perspectives on war and conflict.