Technology, Barack Obama and Hillary Clinton

The fall of the House of Clinton, an article in the Economist, has an interesting take on the decisive role the Internet and web played in the campaigns of the two Democratic candidates Barack Obama and Hillary Clinton.

The Clinton machine was too stuck in the 1990s to grasp how the internet was revolutionising political fund-raising. Mrs Clinton built the best fund-raising machine of the 20th century—persuading Democratic fat cats to make the maximum contributions allowable and accumulating a vast treasure trove of money. But Mr Obama trumped her by building the best fund-raising machine of the 21st century.

Mr Obama simultaneously lowered the barrier to entry to Obamaworld and raised expectations of what it meant to be a supporter. Mr Obama’s supporters not only showered him with small donations. They also volunteered their time and enthusiasm. His website was thus a vast social networking site (one of his chief organisers was a founder of Facebook)—a mechanism not just for translating enthusiasm into cash but also for building a community of fired-up supporters. Mr Obama’s small donations proved to be a renewable resource, as supporters could give several times, up to a maximum of $2,300. Mrs Clinton ran out of cash.

2 Comments on “Technology, Barack Obama and Hillary Clinton”

  1. Deane
    June 8, 2008 at 1:59 am #

    King of the election online, undoubtedly, was Ron Paul.

  2. Jennifer
    June 17, 2008 at 9:08 am #

    Hi Deane

    I think Barack did an amazing job too with his online campaign. You can see an in depth analysis of the democratic primaries and how did it fare when it came to online video as a mass communication tool. I agree, Ron paul was very very early in the game and garnered a lot of views but that did not covert to votes for him..

    Refer to this analysis of the primaries for democrats:

    http://www.divinitymetrics.com/blog/?p=100

    This early analysis on how the candidates were doing on YouTube.

    http://www.divinitymetrics.com/blog/?p=29

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 126 other followers

%d bloggers like this: