The proverbial glass ceiling has long been in the way of women’s upward movement within the public sphere, including in media institutions. How have women overcome the limitations of access and opportunity of the conventional media structures by increasingly and innovatively engaging with online media platforms and spaces?
The Sri Lankan chapter of South Asian Women in Media Network (SAWM Sri Lanka) organised a panel discussion on women’s engagement with new media, which I was invited to moderate. In addition to Sachini Perera from Women and Media Collective speaking about women’s participation in new media in general, four distinguished women delivered presentations of around 15 minutes each,
- DushiYanthini Kanagasabapathipillai (Journalist, Photographer) http://passionparade.blogspot.com/
- Tehani Ariyaratna (CEPA, Blogger) http://www.cepa.lk/
- Rushda Mohinudeen (Reach Out) http://reachoutlk.wordpress.com/
- Sanjeewika Manohari (Boondi, Blogger) http://www.boondi.lk, http://lihinisara.blogspot.com/
The presentations were uniformly excellent, and I understand will be published online anon by WMC and/or SAWM. I requested the panellists to consider the following points when preparing their submissions,
- Why are you engaging with new media? What inspired you, or forced you to do so, and why have you continued to publish and engage?
- How has your engagement with new media changed from the time you first started? What topics do you focus on and why?
- How do you perceive your role when using and engaging through social media?
- Has self-expression as a woman/female journalist/female activist, in your perception, increased qualitatively because of your use of new media? What kinds of expression do you engage in today, that you couldn’t do without new media?
- Has new media taught you to communicate key messages in different ways (i.e. long FB post, short Tweet, photo caption and photo, audio clip, and short video – around same issue)? How difficult was this learning process?
- Just yesterday, Ceylon Today, ironically a newspaper that has two of the most senior women journalists in Sri Lanka at its helm, published an article that was outrageously sexist, documented by myself and others on this email, including Women and Media Collective, via Twitter. Does new media strengthen gendered critiques of old media practises, attitudes and content? If so, how? Conversely, what examples of sexism and misogyny have you experienced or seen in new media platforms?
- The security dimensions, as a female voice/activist on new media. Do you occasionally or always publish content anonymously, pseudonymously, and if so, why?
- What tools and techniques have you found helpful to minimise risk, and engage with difficult issues?
- How have you dealt with hate speech against self, institution, family and friends? What are some coping mechanisms in this regard?
- How do you assess risk online? What are your markers of safety? When and how do you determine, based on online interactions and content, there is fear of physical harm to self, family, friends or colleagues?
Some notes I took down as moderator, to stimulate discussion and also responding to the presentations by the panellists, follow.
- As women move from the margins to the centre, and their use of new media grows qualitatively as well as quantitatively, there will be new challenges around privacy, safety and security as well as redefinitions of identity, participation and engagement. This discussions will be both shaped by, and mediated through, new media – the media itself will shape the content, and the content will go on to shape how new media will be used and perceived.
- The need to move away from blogs and blogging, and to more nuanced discussions of how new media ecosystems can support advocacy and activism.
- While the frustration with more rights based, gendered and high quality content creation persists, it is also the case that the more people who create content for and publish on the likes of YouTube, Flickr and various blogs also, over time, make it that much harder for the government to censor or block these platforms. While WMC can and must strengthen more serious advocacy by and for women, it should also encourage more content creation of any kind – the more people are online and using new media, the more the impact of censorship is felt across multiple levels and segments of society.
- Activists need to augment their technical knowledge to keep up with privacy concerns and increasing sophistication of surveillance. The online and virtual today has a direct and immediate impact on the physical and institutional. This connection isn’t made in the minds of many activists, who remain more concerned about physical safety and security and less interested in online security and secure communications.
- There are attendant challenges of growing audiences online, on multiple fronts. At its simplest, its about growing a fan and following base on Facebook and Twitter, which can cost money, and requires strategic thinking and an understanding of online social network and audience dynamics. There is also the challenge of reaching beyond the converted. Following and engaging with difference – which can often be rudely and insultingly couched – is another challenge. The language of hate, hurt and harm overwhelms the negotiation of difference online, esp. when anonymity is a handy cloak. The nature of this venom is particularly virulent against women and women activists – who need to develop coping mechanisms using technology as well as human/institutional networks.
- Understanding one’s network influencers can be done through Wolfram Alpha’s Facebook tool – http://www.wolframalpha.com/facebook/
- The central challenge of activists in the digital age remain one of the imagination. Activists and institutions consider new media as promotional extensions of their old, street level activism (i.e. by posting videos and photos online of demonstrations around Lipton Circus). While this is in and of itself useful and on occasion, extremely powerful, few if any in Sri Lanka are thinking of the wholly new ways of using social and new media for activism and the captivation of new supporters and audiences. A number of compelling examples in this regard were provided by panellists, and one hopes there is a more robust documentation of what worked when, with whom and why, as a template for others to emulate.
- The challenge of hyper-connectivity and over-sharing. The first fractures our attention – our brains are today, quite literally, wired differently, because we engage with media and information in a fundamentally different way to how our parents did. A Microsoft researcher called this a few years ago ‘continuous partial attention’ – being ensnared by multiple information nodes (e.g. checking FB on mobile whilst listening to a panel presentation, and quickly tweeting something a soundbite, and at the same time snapping a shot of the speaker and posting on Instagram). Over-sharing (esp. through apps like Foursquare) means that we now share where we have coffee, and with whom. While both can lead to interesting studies of human movement and behaviour, in a repressive regime, they also provide a lot of information that could be useful in censoring and harming activists. The other problem of course is how activists can address a generation and audiences whose attention span is so limited.
- Photography today is not just limited to D-SLR cameras. Every single phone now has a camera, and most smartphones today have cameras many times better than even low end digital cameras. The power and potential of these cameras to bear witness need to be encouraged and explored, esp. on women’s issues.
- More awareness about Creative Commons licensing of content needed – http://creativecommons.org.
- The enduring challenge of attribution can in part be addressed by CC licensing, but also requires mainstream media to engage with new media collectives, perhaps convened by the likes of WMC in the case of women who are active on new media, and how they can properly attribute content and use these new voices in their own reporting. Producers of content need to also make their content open, for e.g. http://groundviews.org/2013/01/24/complete-twitter-archive-19000-tweets-from-2008-to-2012/ (the Twitter archive download feature is being progressively introduced to all Twitter accounts)
- Engage with Charitha Herath’s / Media Ministry’s new media ethics framework, due to made public in the next week or so. For a government that usually kills, maims, forces into silence or exile, censors and defiles us, even though there is great scepticism about the framework’s raison d’etre, it’s still useful to engage with him and the Media Ministry about it, esp. from a gendered perspective.
- The challenges of anonymity on a platform like Facebook needs to be fully understood – as it stands, creating a false id on the platform is contravenes usage guidelines and risks account deletion. With the introduction of FB’s new Social Graph feature in the coming months, content on the platform will be far more open to other users, which again raises concerns about how much activists on it know about privacy controls.
- Know what you want to say and do before embracing tools and platforms. A panellist noted the introduction of Vine by Twitter (6 second looping videos) but rather than be guided by the latest and most hyped tech, it is fundamentally important to ascertain which audience one wants to speak to and engage with, on what issues, and how. Being guided by tech is a recipe for disaster. Being guided by the thrust of a core message helps one select what tools to use, when, and with whom.
- Know thy network – who are the connectors, who are the influencers. Wolfram Alpha’s FB tool noted above can help a lot in this regard.
- Institutionally, leverage multiple networks for the greatest dissemination of content – if there is a very popular person in office who has a social media network many times greater than the institution itself, but doesn’t use it for activism, and there is a more advocacy oriented person who updates social media platform more regularly with say rights based content, it is useful to see how the two networks can complement each other.
- The use of SMS wasn’t discussed, but there are a number of examples from FrontlineSMS alone, incl. in Sri Lanka amongst women – WMC has details – where it has been used. More study and emulation needed.